Toyota Comparison Tool
Together with Studio Lastpak we provided the designs for the ‘hybrid comparison tool’ on the Toyota website.
This tool focuses on the private and professional (fleet) market and allows the user to indicate in a few steps which vehicle class he or she wants to compare.
Depending on the type of user, the results are displayed in a way that is relevant to the target audience. For example, a private individual will focus more on price and consumption, while a fleet manager sees elements such as TCO as being key.
The tool offers a clear and scanable overview of the advantages of the selected car compared to the market average. There is also the option to request a comprehensive report – enabling the fleet manager to make a more informed choice.
The tool was designed to provide an optimal user experience on all current screen sizes.
