MooiMakers
Mooimakers is the Flemish initiative against litter and illegal dumping, a collaboration between the public waste management company OVAM, Fost Plus, and the Flemish cities and municipalities.
Mooimakers conducts research, promotes knowledge sharing, organizes campaigns, and proactively supports all stakeholders involved in the fight against litter, and also initiates inspiring initiatives.
We have been collaborating with Studio Lastpak for several years on various Mooimakers projects, including a visual update for the Mooimakers website.
The Mooimakers website has been around since 2017 and could use a visual update. The purpose of this redesign was to align the site within the corporate brand identity, to place the campaigns, actions and products of Mooimakers in center stage and to make navigating the site simpler and more user-friendly.
We opted for a new design with more white space, simple and clear typography, a clear layout of all sections, site parts and navigation, and a fresher, friendlier layout for all pages and components.
The Mooimakers site is also often consulted on mobile, which is why we paid extra attention to making the design responsive; this way the site works on different devices and the layout adapts to the available screen space.
The Mooimakers website contains a lot of content; to make all that information easy to read and accessible, we divided the content into clear sections with a tight visual hierarchy; this makes the site more ‘scannable’.
