Wingman
Dave Vanderplas is a good friend and a savvy business consultant who specialises in helping artists and creatives navigate the treacherous landscape of business administration and accountancy – basically he’s their Wingman.
He asked me to design a simple but clear visual identity for his company and a clean, crisp new website. The identity was built around clarity and trust, with a touch of playfulness to connect with his creative clientele.
Client
Dave Vanderplas
Our services
Timing
- 2024
We developed a minimal logomark and a minimal colour palette that strikes the right balance between professionalism and accessibility. The website extends this identity making it easy for artists to find practical information about the services he provides for them. Typography, spacing, and tone of voice were carefully tuned to keep the experience clean, transparent and human — exactly the qualities that define Dave’s way of working
he site functions primarily as a one-pager, presenting Dave’s core services in a clear and concise way. Complementing this is a blog where he shares practical insights for artists and small business owners on maintaining healthy, organised businesses.
As with all the websites we design and build, this one is fully responsive, ensuring a seamless experience across all screen sizes and devices.
