Brand Exploration

By

Brand Exploration

What do you want your brand to convey? How do you want others to perceive it? That’s often a difficult question, because we all want to be “reliable” and “customer-friendly”—but what does that look like for your brand? Using the questionnaire below, we’ll explore together how you want your audience to experience your brand, what it needs to communicate, and how we can translate that into a strong visual identity.

Look & Feel

Personality(Required)
What do you want your brand to convey? What personality does your brand have: serious or cheeky, bold or familiar? Below, you’ll find a series of keywords that will help you refine your brand’s style and tone. These words are deliberately loaded: terms like “professional” or “customer-focused” don’t convey enough character. Therefore, select a maximum of five words that best represent your brand.
Select exactly 4 choices.
Do you have any keywords of your own you’d like to share? Enter them here.
Visual Style(Required)
Now that we have an idea of ​​your brand’s personality, let’s see if you already have an idea of ​​how we’ll express it visually: wild and colorful or frugal and serious? So, choose two keywords from the list below.
Select exactly 2 choices.

Examples

Here are some examples of websites with varying styles and tones of voice. Take your time to browse them and see what you like. Are the colors fresh or a bit too playful? Does the typography look beautiful or a bit dull? What would you like to adopt for your own brand, and what can we ignore?
Purpose Talent
Few and Far
Almond Studio
North Star Money
Le Camp
Solflare
Duna
Do you have any other information you’d like to share about what your brand should look like? Links to cool websites, or things you saw in the example websites? Any information is welcome: the more, the better! 👍
Do you have images you’d like to share to give us an idea of ​​what you think would work for your brand? Upload them here!
Accepted file types: jpg, png, pdf, Max. file size: 256 MB.