Groupon, the well-known voucher site, asked us to propose ways to make the Belgian version of their site more attractive by trying something different with the visuals.

We made some example illustrations with a more authentic, vintage look and proposed several ways to use more effective stock images to add more ‘fun’ and attractiveness to the site.

We also organized a workshop in Amsterdam for the site-administrators to teach them a better selection and more effective use of imagery for the site.